TourReels

Your competitors' playbook — with AI prompts to act on every finding

A 20+ page competitive intelligence report built specifically for your business. Every finding backed by data. Every recommendation comes with a ready-to-use AI prompt you can paste into ChatGPT to execute it step by step.

Made to order · Delivered in 48 hours
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What's Inside

8 Sections of Competitive Intelligence

Every audit is researched from scratch for your specific business. No templates. No recycled data. Findings are current as of the week you order.

1
Market Conditions
Tourism trends, seasonal factors, and economic headwinds affecting your local market right now.
2
Competitor Rankings
Your top 5 competitors ranked by booking activity, review volume, pricing, and platform presence.
3
Review Sentiment
What customers love about your competitors — and what they're saying about you. Themes, gaps, and opportunities.
4
Marketing Analysis
Competitor websites, social media, SEO content, and active promotions — who's doing what and how well it's working.
5
OTA Strategy
Who's on Viator, GetYourGuide, and Expedia. Where they rank. What you're missing.
6
SEO & Content Gaps
Search terms your competitors rank for that you don't. Pages they have that you're missing. Local event strategies that capture free traffic.
7
Cross-Category Insights
What the top experience businesses in your city (outside your category) are doing that you can learn from.
8
Prioritized Action Plan + AI Prompts
Every recommendation ranked by difficulty and impact — and paired with a ready-to-paste AI prompt. Copy it into ChatGPT, follow the steps, and execute. No marketing experience needed.

See what your competitors don't want you to know

This is a real excerpt from an audit we produced for a client. Every audit follows this structure.

Section 2 — Competitor Booking Activity Sample Data
Rank Operator TripAdvisor Reviews Rating Starting Price Booking Platform Key Signal
1 Competitor A 2,535 4.8/5.0 $29 FareHarbor "Likely to Sell Out" on Viator
2 Competitor B 1,546 4.9/5.0 $29 FareHarbor Travelers' Choice Award
3 Competitor C 237 4.9/5.0 $43 FareHarbor "Best Seller" badge on Viator
4 Competitor D 399 4.8/5.0 $29 FareHarbor Expedia rating 9.8/10
5 Competitor E 249 4.85/5.0 $47 FareHarbor 18+ party concept
Our Business 9 4.9/5.0 $65 Peek.com Private cruise format — max 6 guests

Every action item comes with a prompt you can use right now

Here's an actual prompt from a real audit. Copy it. Paste it into ChatGPT. Get step-by-step instructions tailored to your business.

Prompt Example — from Section 8: Action Plan Copy & paste into ChatGPT
"I run [Business Name], a [tour type] company in [City, State]. We currently have [X] TripAdvisor reviews with a [X] star rating. Our top competitor has [X] reviews at [X] stars. Create a 90-day review generation strategy that: - Identifies the 3 best moments during our tour to ask for reviews - Writes 2 follow-up email templates we can send within 24 hours of each tour - Includes exact scripts our guides can use at the end of each trip - Sets weekly milestones so we can track progress Focus on authentic, non-incentivized reviews that highlight what makes our tours unique."

Every prompt is pre-filled with your actual data from the audit. Your competitor names, your review counts, your market — all baked in. Just paste and go.

Case Study

Real audit. Real results. Real data.

Tiki Boat Tour Operator
Northeast Florida — Tiki boat tours

One of our first audits was for a tiki boat tour operator in Northeast Florida. The audit uncovered critical gaps the operators didn't know existed — and confirmed suspicions they hadn't had time to validate with data. Every finding was backed by live sources, competitor data, and direct citations.

Within a couple of months of addressing the audit's recommendations, the results started showing up in their Google Business Profile:

+57%
directions requests
+39%
Google searches
+22%
profile views

677 website clicks from their Google Business Profile over 6 months — with a steady upward trend after implementing the audit's action plan.

Key findings from the audit:

1

The top competitor had 2,189 TripAdvisor reviews at 4.9 stars vs. their 14 reviews — the single biggest conversion killer for new visitors comparing options

2

A leading competitor had partnered with a major local nature festival and was running a blog strategy targeting local events — capturing search traffic from event researchers and converting them to bookings

3

Multiple competitors offered complimentary photography on every tour — a conversion tool that also generates social media sharing and organic word-of-mouth

4

The business was ranked #25 of 73 boat tours on TripAdvisor despite a 4.7 star rating — purely because of low review volume and limited OTA distribution

Every finding in the audit included direct source links — TripAdvisor listings, competitor websites, CVB data, and live booking page observations. No guesswork. No generic advice. Just data you can verify yourself and act on immediately.

That's just one section. The full report has eight.

Get your audit →

Three steps to competitive clarity

01

Tell us your business

Your business name and website. That's all we need to get started.

02

We research everything

We dig into your competitors, reviews, OTA presence, SEO rankings, social media, content strategy, and more. Hundreds of data points, analyzed and synthesized. Every finding is cited with direct links to its source so you can verify it yourself.

03

You get your playbook

A 20+ page report lands in your inbox within 48 hours. Open it, start at the action plan, and begin executing.

Built for a friend who was drowning in marketing advice

I own a video production company. My best friend runs a tour business. He's great at what he does — putting people on boats and giving them an unforgettable experience. But marketing? He was overwhelmed. Every consultant told him to "build a content strategy" or "optimize your GBP listing" — but never told him how.

So I built him an audit. Researched his entire market, ranked his competitors, found the gaps. But the game-changer was when I started adding AI prompts to every action item. Instead of "you should write a blog post about local events," the audit now says "here's the exact prompt — paste it into ChatGPT and it'll write the blog post for you, optimized for your market."

He went from overwhelmed to executing in one afternoon. That's why we do this now.

Your market isn't going to wait

While you're guessing about your competitors, they're studying you. An audit gives you the same competitive intelligence that marketing agencies charge thousands for — at a fraction of the cost.

Every week without this data is a week your competitors have the advantage.

One-time · No retainer · No ongoing commitment
Delivered to your inbox within 48 hours
20+ pages of data specific to your business
Every finding backed by real competitor data
AI prompts for every action item — just
paste and execute
No marketing experience needed — the AI prompts do the heavy lifting
Pricing based on your market size and complexity
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